The basic differences between mainstream and niche fragrances

It is no news that the majority of people who find the time to shop for perfumes overlook whether the bottle of fragrance is a mainstream product or a niche product. To make things a bit clear, it is to be noted that niche fragrance brands hold supremacy over mainstream perfume brands due to several factors that differentiate the two. Some of those differentiating factors are mentioned in the sections below –

Niche fragrances are produced in limited quantities

Brands that produce niche fragrances in India or any other nation for that matter do so in limited quantities. Mainstream bottles of perfume are produced in large quantities so that the brand can keep up with ever-increasing demands across standalone retail outlets, e-stores and shopping complexes.

The reason why niche perfumes are produced in small quantities is that niche perfume brands cater to the personalized needs of a small section of their target market segment which consists of people who prefer luxury products. On the other hand, mainstream perfume brands produce bottles of perfume for the average Jay or Jaya who would wear the fragrance to work or social gatherings, daily.

Niche fragrance brands do not produce any other consumer products

Companies associated with the production and sales of niche perfumes in India or in any other location for that matter; do not produce any other consumer products. They focus on one product segment and put in all of their resources to come up with the best product range, year after year. Furthermore, the overall customer-centricity and after-sales services one can expect from niche perfume brands will be otherworldly.

Mainstream perfume brands, on the other hand, are commercial giants who manufacture a myriad of products across multiple sectors. For example, an iron and steel giant that produces high-quality watches can also come up with a line of designer perfumes. In simple terms, niche perfumes are not commercialized whereas, mainstream perfumes are commercialized.

The niche fragrance making process is intricate and time-consuming

Niche fragrance manufacturers are driven by the notion of creating the best fragrance using time-tested perfume-making procedures. Furthermore, niche perfume brands will use all-natural ingredients such as essential oils. Niche perfume brands have brand identities that represent emotions like yearning, melancholy or elation. Every bottle of niche fragrance will represent a human emotion hence, niche fragrance brands are preferred by those who prefer personalized products. Hence, it is safe to state that the production process of niche perfumes is more intricate and time-consuming, compared to mass-produced mainstream perfumes.

Conclusion

Another aspect that differentiates niche fragrances from mainstream bottles of perfume is the ease of access. Mainstream perfume brands sell their bottles of perfume through their retail outlets, e-store partners and shopping complexes. Niche fragrance brands, on the other hand, sell their limited stock of products through e-stores that are managed by the brand itself or at luxury boutiques. In case one is feeling enthusiastic enough to buy niche fragrance online then they can choose products from Sillage Fragrances & Cosmetics – the indigenous producer of niche fragrances in India. To learn more, one can call +91-8999-786-866 or send an email at connect@sillageniche.com .